Founder Name
Founder & CEO
Leads strategy, partnerships and product vision. Background in ecommerce and venture building.
About us
Helping people find what truly fits them.
Huki is an AI + Commerce technology startup headquartered in Ho Chi Minh City, Vietnam. We build personalization technology for shoppers and for the brands that serve them.
Our story
Online shopping offers endless choice, yet most stores still show everyone the same thing. Shoppers scroll through pages of products that aren't for them, and brands lose customers who would have loved what they sell.
We started Huki in 2025 to fix that. Our idea was simple: taste is personal but consistent — someone who loves clean, minimal design tends to love it in clothes, homeware and gadgets alike. If technology could understand taste the way a great personal shopper does, discovery would feel effortless.
We built the Huki app to prove it, and the Huki Engine to power it. Today we also bring that technology and experience to brands, retailers and marketplaces through our services team.
Mission
Make every shopping experience feel personal — without compromising privacy.
Vision
A web where people spend less time searching and more time discovering things they love.
Our values
What guides how we work
Customer obsessed
We measure success by what changes for our clients and their customers — not by hours or features shipped.
Taste matters
Design and detail are not decoration. Good taste is how people decide what to trust.
Earn trust with data
We collect only what we need, protect it carefully and are open about how it's used.
Ship, learn, improve
Small steps, real feedback, steady progress. We'd rather show than tell.
Leadership
The people behind Huki
Co-founder Name
Co-founder & CTO
Owns architecture and the personalization engine. Previously built large-scale recommendation systems.
Team Member
Head of Design
Shapes how Huki looks and feels, from the shopper app to client storefronts.
Team Member
Head of Client Services
Runs delivery for client engagements, from discovery sprint to launch.
Where we work
Ho Chi Minh City, Vietnam
Our team works from our Ho Chi Minh City office and remotely across Asia-Pacific, collaborating with clients worldwide.
Level 0, Building Name
00 Street Name, Ben Nghe Ward
Ho Chi Minh City, Vietnam
Monday – Friday, 9:00 – 18:00 (GMT+7)
Let's build something people love to use.
Tell us about your product, your customers and your goals. We'll come back within one business day with next steps.