Technology
The AI behind every Huki design
Four layers work together to go from a single photo to a personalized, print-ready collection.
Vision & 3D understanding
Multimodal AI interprets photos and 3D video to estimate proportions, silhouette, color palette and style cues.
Trend intelligence
Continuous analysis of public fashion signals in the US — themes, palettes and motifs — scored for momentum.
Generative design
Design concepts and patterns created from each profile and trend brief, then refined into print-ready artwork.
POD production pipeline
Product mockups, print files at provider specifications, and order hand-off to print-on-demand fulfillment.
Built with Claude
How we use Anthropic's Claude
We use Claude, Anthropic's family of AI models, together with our own models and human review. Claude helps a small team do the work of a much larger one.
Multimodal analysis
Describing style, color and silhouette cues from shopper images in a consistent, structured way.
Trend research & briefs
Synthesizing fashion signals into clear trend summaries and design briefs.
Product engineering
Using Claude Code to design, write, test and review the code that runs huki.net and our APIs.
Customer experience
Drafting product descriptions, style notes and support answers — reviewed by our team.
Responsible AI
Built to be trusted
Personalization based on someone's photo is a responsibility. These principles guide how we build.
Consent first
No analysis without a clear opt-in. Easy deletion at any time.
Inclusive by design
We test recommendations across body types, skin tones and styles.
Flattering, not judging
Fit insights are used only to suggest what looks great — never to label people.
Human in the loop
Our team reviews models, outputs and print files before they reach customers.
Infrastructure
Fast, secure and global by default
Edge-native
huki.net runs on Cloudflare's global network for fast load times across the US.
Encrypted
All traffic is encrypted in transit, with strict security headers on every page.
API-first
Everything we build for our store is available to partners through our APIs.
Want to build on Huki's AI?
Partner with us to bring trend-aware, personalized design to your POD store or platform.