Insights
Ideas on AI, commerce and building products
Practical lessons from building the Huki app and working with brands.
Taste is the new search: why style-aware AI changes ecommerce
Keyword search finds what shoppers can name. Style-aware AI finds what they'll love but can't describe.
Why we build on the edge: lessons from shipping Huki
How running personalization at the edge lets a small team deliver fast, private experiences worldwide.
Five questions to ask before starting an AI project
A practical checklist we use with every client to make sure AI work reaches production.
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