Reading fashion trends with AI: from signals to designs

Trends rarely arrive all at once. They show up as small signals — a color appearing in street style, a motif repeating on social media, a rise in searches for a particular look.

Our approach

• Collect public signals across runway, street style, social conversation and search interest.
• Use multimodal AI to describe styles, colors and motifs consistently.
• Score each trend for momentum and fit with accessory categories.
• Turn the strongest trends into design briefs and personalized suggestions.

The result is a living map of what US shoppers are gravitating toward — which Huki combines with each person's own style and shape.