Services
Four practices, one team. We combine product thinking, engineering and applied AI to help brands grow — from first idea to production and beyond.
Real-time recommendations, search ranking and personalised merchandising that adapt to every shopper.
Explore AI PersonalizationWhat we deliver
Fast, scalable storefronts and commerce platforms — headless, Shopify, or fully custom.
Explore Commerce EngineeringWhat we deliver
Clean data pipelines, customer analytics and dashboards your team will actually use.
Explore Data & AnalyticsWhat we deliver
From idea to production: AI assistants, agents and automation built into your products and operations.
Explore AI Product DevelopmentWhat we deliver
Engagement models
Most clients begin with a Discovery Sprint, then move into a project or a dedicated team.
2 weeks
A fixed-scope sprint to define the opportunity, validate feasibility and produce a costed roadmap.
6–16 weeks
A cross-functional team designs, builds and launches a defined product or platform.
Monthly
An embedded Huki squad that works as an extension of your team on an ongoing roadmap.
Our process
We learn your business, customers and data, and agree on what success looks like.
We shape the experience and architecture, and validate it with prototypes.
We ship in short iterations with weekly demos, so you see progress every week.
We launch, measure against the agreed goals and keep improving.
Industries
Style-aware discovery, size and fit signals, lookbooks.
Routine building, shade matching, replenishment.
Room and style matching across large catalogues.
Spec-aware comparison, bundles and accessories.
Multi-seller ranking, search and seller tools.
Unified data and personalisation across brands.
FAQ
Brands, retailers and marketplaces — from funded startups to established groups — that want to grow through better digital experiences, data and AI.
It depends on scope. Most clients start with a fixed-price two-week Discovery Sprint, which ends with a clear roadmap and estimate for the build.
Yes. We work remotely with clients across Southeast Asia and beyond, with overlapping hours for Asia-Pacific, Europe and Australia.
You do. Client code, data and intellectual property created for your project belong to you, as set out in our agreement.
Tell us about your product, your customers and your goals. We'll come back within one business day with next steps.